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kitchens & community for food entrepreneurs

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    When I asked our kitchen customers about their biggest mistake, Jimi Wall, co-owner of Whoa Nelly! a human grade dog food business working out of our kitchens, came forward with his: “I fell in the trap of trying way to hard to make the business a success. It’s easy to think more effort = more sales, but it totally doesn’t work that way. … Read More >>

    The post Does more effort equal more sales? appeared first on Wandering Cooks.


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    Brett Ledger, owner of Megabake, is a legend. He’s quiet, respectful and meticulous. He speaks with care and consideration whenever he’s in the mood for a chat (and I often hope he is). And he leads the way when it comes to products perfectly tailored to a niche market. To his athlete customers needing an energy boost while they’re still in the midst, his … Read More >>

    The post Pivot for the lovers, not for the haters appeared first on Wandering Cooks.


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    Some call it The Dunning Kruger Effect: People currently inept at something think it will be easy to do. They have unbridled confidence. How hard can it be? It’ll be fantastic (I WILL BE FANTASTIC!) I’ll learn the ukulele… I’ll leave my secure job and start a farm… I love making cookies so I’ll make a business out of it… Charles Darwin described it … Read More >>

    The post Dumb is only a stage. Wallow, and then begin. appeared first on Wandering Cooks.


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  • 10/02/17--23:33: Don’t do anything at all
  • When things aren’t working in business our first urge is often to change things fast: drop a product, stop a market, change a shift – something dramatic to create an equally dramatic relief in the gut of the business owner. How do we decide on what this change should be? Usually we respond to short term data. The last two weeks have been completely crap. That … Read More >>

    The post Don’t do anything at all appeared first on Wandering Cooks.


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  • 10/16/17--21:46: Snubbing the Supermarkets
  • So I was in a fair food panel last week and in front of 100 people I cried. Not tears running down the face silent crying but hard to get through to the end of the sentence sobbing. I cried because I was overwhelmed and running a business that’s trying to be fair is harder than I often allow myself … Read More >>

    The post Snubbing the Supermarkets appeared first on Wandering Cooks.


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